Recently, however, breakthroughs in measurement and computation have accelerated brain science and created a dizzying array of opportunities in business and technology. I encourage you to form multinational teams drawn from a variety of regions with a variety of experiences. INSTRUCTOR: Dr. Jiyoung Hwang GA: Cole Patton (cwpatto2@uncg.edu) Office: Bryan 379 (Limited Access due to COVID-19) Email: j_hwang3@uncg.edu (Best Means of Contact) Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. Meta Marketing Analytics: Meta. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailing and financial services. Build employee skills, drive business results. You'll learn how the advertising platform works and you'll learn to create ads using Meta Ads Manager. Please remember to bring your name cards to class. Identify why measurement and analytics matter in digital marketing Marketing requires both qualitative skills and quantitative skills. !M)t?NZl+SP5M;BhS#}c@6y-b+m(Fj[]dP`?=&snbK`,x&@TmRo~iBZ_+6%*nXGHbQZPJEb'(HdRd.&l9 [\m$>F]V)8FZ+#^MMy{fn-6:~TJ@R3n$c(Q@N%6[b Undergraduate Marketing Courses & Syllabi | Seattle University Reset deadlines in accordance to your schedule. Applications to business, education, sports, law, and policy are discussed throughout. Organizations large and small are inundated with data about consumer choices. PDF MKT 402 - Introduction to Marketing Analytics - Fall 2021 On the other side, we examine emerging risks for consumers in an AI-driven economy. Prerequisites:Introductory statistics (e.g.,STAT101/102), and introductory marketing. Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. MGT 6311 D. IGITAL . It wasn't boring! Currently, applications to marketing research and product development are experiencing explosive growth that has been met with both excitement and skepticism. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. Companies are currently spending millions of dollars on data-gathering initiatives, but few are successfully capitalizing on all this data to generate revenue and increase profit. The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics. Students who would prefer a less technical course may wish to take MKTG 2270, Digital Marketing and Electronic Commerce, a half cu course offered by the department. The first part of the course focuses on how to analyze costs, customers, and competitors in order to formulate proactive pricing strategies. See administrative office for prerequisites and course descriptions. Converting data into increased business performance requires the ability to extract insights from data through analytics. This course focuses on the strategies for changing the behavior of a target segment of consumers on key issues in the public interest (e.g., health behaviors, energy efficiency, poverty reduction, fundraising for social causes). In this hands-on experiential course, students will partner with a local start-up to apply design thinking steps taught throughout the course. More questions? This policy is in place for all core classes and will be revisited as necessary. However, we will not dedicate significant time to the methodology of experimental design and analysis. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth careerno degree or experience required to get started. We'll discuss how to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time. M. ARKETING. This course focuses on the unique aspects of creating effective marketing and management strategies for technology-intensive on-line and off-line businesses. Course open to sophomores, juniors and seniors. Introduction: Marketing Measurement and Analytics Tools, Basics of Computer Programming with Python, Developing Professional High Fidelity Designs and Prototypes, Learn HTML and CSS for Building Modern Web Pages, Learn the Basics of Agile with Atlassian JIRA, Building a Modern Computer System from the Ground Up, Getting Started with Google Cloud Fundamentals, Introduction to Programming and Web Development, Utilizing SLOs & SLIs to Measure Site Reliability, Building an Agile and Value-Driven Product Backlog, Foundations of Financial Markets & Behavioral Finance, Getting Started with Construction Project Management, Introduction to AI for Non-Technical People, Learn the Basics of SEO and Improve Your Website's Rankings, Mastering the Art of Effective Public Speaking, Social Media Content Creation & Management, Understanding Financial Statements & Disclosures. If you only want to read and view the course content, you can audit the course for free. This week you will learn how spreadsheets are used to visualize and analyze data for marketing. Course Hero is not sponsored or endorsed by any college or university. Q!/VC@;BR/?0|9f9m11HPt:yz }h"e@')up@K'rHkHm*[$cN @ Students will form teams and select an idea/concept for an entrepreneurial venture, and by the conclusion of the course will have developed a fully fleshed out and testable marketing plan. While competitive marketing strategy is important for all managers, this course will be particularly useful to students who are planning to accept a position in leading technology companies, and marketing firms in which technology is likely to play an important role. marketing implications in verbal and written forms. Related to the former, the emerging behavioral science of autonomous technology helps us understand barriers to consumer adoption and how to design captivating AI experiences. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. PDF The University of North Carolina at Greensboro Joseph M. Bryan School Marketing Analytics | edX ); 2) How organizations sell wellness through marketing strategies and tactics; and 3) Consuming wellness, or the consumer psychology and behaviors that contribute to or detract from ones personal wellness. At the end of the course the student should be able to . More importantly, the goal of this course is to remove any fear of data analysis and increase your comfort level with analyzing databases commonly used in marketing. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. However, students with some background in business, economics, psychology, and/or neuroscience are likely to find some of the material covered in this course complementary to their existing knowledge. Applications to practice and refine your skills. Foundations of Marketing Analytics: Emory University. I will post/send due dates and reminders of, assignments via email, but it is your responsibility to make sure you do not get behind. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. In short, a course worth doing. This knowledge will be fundamental to careers working for retailers themselves (e-commerce or omnichannel), but also in consulting to retailers, in banking or investing in the retail sector, or even starting a brand or retail concept. Prerequisites: MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (one of MKTG 3510 and MKTG 4510 may be taken in the same quarter as MKTG 4520). PDF Marketing Analytics (MKTG 450) - Radford University Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. When you purchase a Certificate you get access to all course materials, including graded assignments. This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. When attempting to . The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. 819 Mar keti n g An al yti cs MI T S l o a n S c h o o l o f Ma n a g e m e n t S p r i n g 2021 S ecti o n A: T T h 11: 00 AM - 12: 30 P M, o n l i n e an d th en i n -p erso n sessi o n s after March 1st Describe how data is collected and related to digital marketing Lengthy discourses on extraneous material and repetition are not. Four is viable but more than four or less than three is strongly discouraged. You can try a Free Trial instead, or apply for Financial Aid. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process. Prerequisite: MKTG 3500, or the equivalent. Marketing is a state of mind distributed throughout the enterprise as the interface with the customer. This course will expose students to the theoretical and empirical "building blocks" that will allow them to construct, estimate, and interpret powerful models of consumer behavior. Topics will include structures & organizational models, channels & formats, real estate & locations, marketing & customer relationship management, the full merchandising cycle (planning & buying to display & pricing), and operations & technology. I really liked her teaching method and the way she presented the material. It's gives a very good picture about the methods and tools we need to know for marketing analysis. Marketing is a fun topic. Your media budget is the lowest in the industry. Introduction: What Data Do Marketers Use? As consumers, we are constantly exposed to advertisements and experience visual messages from product packages in stores, retail displays, and products already owned. The purpose of these sessions is to explore the applications of creative approaches to marketing, advertising, organizational design, negotiations, and other management challenges. Youll also be briefly introduced to basic marketing principles. Private and public sector firms increasingly use marketing strategies to engage their customers and stakeholders around social impact. It is the eyes and ears of a firm. Introduction to Social Media Analytics | Coursera Firms spend millions on branding for one reason: It allows them to charge more for their products and services. Hands on learning of approaches for generating creative ideas. The purpose of this course is to provide a better understanding of the marketing of wellness brands, services, and products and the consumer behavior of wellness. You should submit this assignment prior to the start of class on the due date. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firms strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance. The course bridges two perspectives. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
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