The social media calendar template is great for planning and tracking content across multiple social channels. This connection helps reduce mistakes and pulls your team out of silos Plus, it saves you from manually updating and comparing multiple calendarstime you better spent on marketing work or strategy. What are the benefits of having a content calendar? Contact Then, sequence these activities in a way that is manageable for your given resources. Align different teams and departments Your content contributors might include writers, editors, SEO specialists, legal reviewers, and more. When youre comparing marketing calendars, note the following features: APIs: A marketing calendar should connect to other types of calendars (for example, a content calendar or a social calendar). You can plot up to 20 date fields (or date ranges) onto a single calendar view. In Airtable, you can also group assets by any kind of datalike content type, production status, driver, etc. Actually, why are you even reading this? Paste the iCal subscription link using Cmd + V. Click "Add calendar" See additional information for Google Calendar NOTE The rate at which a subscription calendar refreshes is entirely determined by the external calendar application. This ensures you make the most out of every asset, and frees every stakeholder to deliver their best work without confusion over ownership, goals, or timeline. Still, there are particular features you should look for to ensure you create a content calendar that works for your team: If youre managing multiple projects, its crucial for all team members to have the ability to give input, communicate changes, and keep stakeholders informed throughout the process. Team members focused on productionlike writers and designerscan use the "content pipeline" table to map out details like status, title, headline, and thumbnail for each piece. Dsseldorf, North Rhine-Westphalia, Germany. Regardless of what type of content youre publishing, a content calendar should introduce useful processes, drive clarity, and save your team time. You can minimize the width of weekends in your calendar view to give additional space to your calendar's weekdays. It should help your team stay ahead of looming deadlines, and empower individual contributors to see how their work impacts marketing output as a whole. Know your audience is one of the golden rules of writing. Next up, you'll need to configure the calendar's properties so that it performs and looks the way you want it to. Whether you're a creator planning upcoming blog posts or a small business that's focusing on publishing content to improve your SEO, your creative process will be enhanced by utilizing an intuitive content calendar. A comprehensive SEO checklist to optimize your website for search engines. Certain field types will offer different summary options. Milken Global Institute: A new course for the future of work | Airtable And since Airtable is, at its core, a relational database, updating a task or record in one place on your calendar means that that record will get updated anywhere else it appears, no matter which view or format youre looking at. Kanban: The kanban view is most popular for those that like a visual approach to their workflow. Depending on the complexity of your calendar, you may choose to also include intermediary dates (such as when the first round of revisions, or the artwork, need to be complete). A calendar format does limit the way you organize your content (only by due dates, vs data like driver, campaign, or status). Press management database to track relationships with reporters, influencers, Youtubers and more. Instead, its a living, breathing resource that captures rich data about themes, audiences, owners, goals, and promotional channels. The "Copy from view" option will allow you to copy over settings you've already created in a view from your base. At the end of the day, even the best marketing strategy comes down to consistent execution. For example, a calendar might offer features like @ tagging and revision history. How to create the perfect editorial calendar, How to choose the perfect content calendar, Discover automation, views, reporting, and more, See how Airtable scales for large and complex organizations. If you have a managing editor or editor-in-chief, thats probably the right person to own your calendaror, if you have a content operations person (or team! How can I have it default to show the current month? Dragging a record card from the sidebar onto a date on the calendar will also change an event's date. Check out this article to find out how and why. Not having to deal with these repetitive tasks manually saves your team time, increases communication efficiency, and prevents things from falling through the cracks. This calendar also lets you create forms for stakeholders to submit requests, ensuring you always have ideas in the pipeline. It shows upcoming deliverables at a glance, mapped to their respective due dates. Marketing calendars can also become effective resource management tools. With space for ad offerings, transcriptions, and more, it organizes all the details you need to run and publish your podcast. If you're producing multiple content types, or publishing to multiple channels, including this metadata will make it easier to filter views, map your workflow, and understand your teams capacity. You can hide fields in a calendar view by expanding a record and toggling the field visibility once the record is expanded. One of the most popular uses for Airtable in the content marketing world is managing a social media content development calendar. When you sit down to organize your teams activities, whether its for the next week, quarter, or year, a marketing calendar is an intuitive place to start. Mastering data design: 7 tips from an Airtable champion Our team will get back to you. You can use Airtable to create a marketing calendar with multiple, customizable calendar views; visualize data relationships to better guide planning; and automate mundane, repetitive tasks. That process has to happen like clockwork, or you fall off schedule. How to use Airtable in Content Marketing | BuiltOnAir Vet content before adding it to your calendar Before you transfer ideas from your scratch pad to your content calendar, vet them with care. Views are a set, specified way to look at the information in your Airtable base. To delete a calendar view, simply click on the ellipsis button in the view bar and select the "Delete calendar" option. For example, you might want to view your content data in a grid, calendar, or kanban view. Choose the one that best suits your team, and then customize the calendar to make it your own. If you have one date field for the calendar, the date field for the new record will be automatically be set to the date that was clicked. Drives business results: A content calendar should be connected to other sources of data (for example performance data, budget, and channel spend). They can, however, be a bit overwhelming for those focused on big picture tasks (like editors). Airtable home or view your bases. - When is the content going live? Choose the right content calendar for you. However, the "End date field" is optional. Teams use content calendars to plan production and publication for both internal and external channelslike their websites, blogs, social media platforms, and more. how to use the value of an entry in one table as a - Airtable Community "Hide all" or "Show all" fields in the view. A spreadsheet-like grid Grids allow the most granular, detailed level of organization. As you develop and evolve your calendar, keep these best practices in mind: Account for the entire content creation process Content calendars are the perfect place to get into the nitty gritty of your production process. You can even create a Filter element to allow collaborators interacting with this interface to set their own filters for the calendar. Event planning calendar: Good for organizing dates and tasks for sponsored events. Guest post strategy for offering your insights and ideas in other publications. Sometimes, when it comes to editorial calendars, less is more. Just let me knowand Ill add it. is a content marketing strategist and content operations expert at Airtable. A content calendar should allow you to easily assign tasks to specific people, so everyone knows what actions to take and when. In this ebook, you'll find solutions to three common problems: 1. Getting started with Airtable calendar views, To choose which field information shows up in each calendar record, you'll want to. Airtable Community. How to Create a Marketing Calendar [+ Templates] | Airtable A new Airtable ebook for marketing leaders Create custom workflows to run campaigns and track successes, Build roadmaps and alignment while creating products customers will love, A single, well-organized place for both your data and your processes, Keep teams aligned from recruitment to onboarding and beyond, Win loyal customers with smarter processes and account management, Streamline requests, manage budgets, and automate reporting, We offer professional services and support to help you get the most from Airtable, Learn about our data protection, admin tooling, and more, How to create a content calendar: 3 essential steps. No matter the type of content your team is publishing, each content calendar should contain the following elements: Post title - What do you plan to call your asset? The creators are the ones linked to. Collaborators may also be able to edit or delete the record from this window. For more specific instructions on how to do this, please see this article on integrating Airtable with external calendar applications. Dana Frederickis a content marketing strategist and content operations expert at Airtable. With so many cooks in the kitchen, it can be challenging to keep tasks organized. The user interface is simple, and allows anyone to spin up a database in minutes (without any coding skills). Table of Contents If your calendar contains an overwhelming amount of data, it can be difficult to motivate your team to update the calendar with new information, and its harder for team members to quickly find the updates they need for their projects. is Head of Content at Airtable, with over a decade of experience in content strategy and production. Margaret Jonesis Head of Content at Airtable, with over a decade of experience in content strategy and production. This one might sound intimidating at firstbut think about your calendars metadata as the next layer of description for each piece of content. Marta Gonzalez-Aller - Head of Influencers & Celebrities (3 - LinkedIn A marketing calendar should strengthen team accountability by specifying the person (or people) responsible for managing, creating, and approving each deliverable through every stage of the content production timeline. seeks to inspire, guide, and support builders at every stage of their journey. Note that in order to create a calendar view, you must have a date field in your table. Promotion plan to track each promotional plan along with which locations have signed up. Unfortunately, even if your publishing volume is low, you'll find yourself in hot water, fastimportant reviews get skipped, messaging gets diluted (or becomes contradictory), and deadlines get missed. Choosing the right template starts with defining the way you want to use it. Do you want a calendar that deep-dives on a specific channel, like as a blog, or do you need one that spans a wider set of channels, content types, and initiatives? Try Airtable Sync. A competitive analysis system for tracking competitors, as well as their products.
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